Maximise Your Company’s Intellectual Assets
For corporate survival, your company needs a competitive edge! The first step is to differentiate your company from its key competitors. You can achieve this through some quick, easy steps without spending a lot of money. The starting point here is to adopt a fresh perspective and tap into your company’s intellectual assets. What are Intellectual Assets? Intellectual assets are intangible. They are different from tangible assets described in conventional financial statements since they include human resources, technologies, skills, and intellectual properties (patents, brands, etc.), as well as organisational capacity, management philosophy and customer networks. Together they represent your company’s “intellectual” assets. Used skilfully, they can provide you with a clear competitive edge. Compiling an “Intellectual Asset-Based Management Report”
Before you begin ask yourself this question: What do I, as a business operator, take for granted but others around me are ...